sona — brightening mitti — cleansing madhu — moisturising thanda — refreshing kafi — exfoliating Why Upaay Bespoke Order on WhatsApp →

A soap made just for you

Off-the-shelf soaps are made for everyone, which means they're made for no one in particular. If your skin has specific concerns — or if none of our five soaps quite fit — we'll formulate one that does.

How it works

01

We start with a conversation

Tell us your skin type, your concerns, what has worked before and what hasn't. We schedule a quick call — 15 to 20 minutes — to understand exactly what your skin needs.

02

We formulate a soap for you

Based on the conversation, we put together a custom formulation — specific actives, specific quantities, specific base. We share it with you before we start.

03

You approve the formula

We discuss the formulation together. If you want changes — different actives, a different direction, anything — we adjust before we make a single bar.

04

We make your batch

Once the formula is finalised, we make a set of 4 to 5 bars just for you. Small batch, made by hand, same cold-process method as everything we make.

05

Six weeks of curing, then delivery

Every bar cures for six weeks before it's ready. When they're done, they come straight to you.

"We've spent months getting our formulations right for common Indian skin concerns. For a custom bar, we apply the same rigour — just starting from your skin, not a general one."

Ready to start the
conversation?

Message us on WhatsApp →