Fuller's Earth has a natural negative charge — like a magnet that attracts the positively charged oil and gunk sitting in your pores. While regular soap washes the surface, multani mitti pulls from within. It's also what gives Mitti its distinctive grey-green colour.

Clay is drying by nature — clean and comfortable don't always come together. Aloe fixes that. It forms a thin film on skin as you wash, letting the clay do its job without leaving that tight, stripped feeling afterwards.

Neem powder is far more concentrated than fresh leaves. Its active compound, nimbidin, breaks down the cell walls of acne-causing bacteria rather than just washing them off temporarily. Also works on fungal issues, which are more common in Indian summers than people realise.